Fourteen independent talent agencies have joined forces to form a new nonprofit advocacy group that aims to promote the welfare and prosperity of its members and their represented artists, as well as for the indirect benefit of those associated with them. Amid the ongoing COVID-19 pandemic that has prompted the cancelation of countless concerts and music festivals, the nascent National Independent Talent Organization (NITO) “has been working tirelessly to advocate for the survival of the live music community” in the U.S., according to a news release issued on June 11.
NITO’s founding members and the more than 50 others who have since joined the organization “need and want to be assured that our voices are heard in Washington.” Its 14 founding small independent businesses (Entourage Talent, Ground Control Touring, High Road Touring, Leave Home Booking, Madison House, Mongrel Music, New Frontier Touring, Panache Booking, Partisan Arts, Pinnacle Entertainment, Sound Talent Group, Skyline Artists Agency, TKO, and The Kurland Agency) alone currently represent approximately 2,000 artists, according to the news release. “In 2019, collectively, more than 40,000 concerts were booked by NITO’s members across the U.S. with over 12.5 million tickets sold, generating in excess of half-a-billion dollars in gross ticket sales annually. The additional financial impact of these performances on surrounding communities is over $1 billion.”
“As owners of our individual entertainment businesses, we have given our all and more to our firms,” says Nadia Prescher, co-founder of Madison House, an artist management and booking agency. “Our small businesses are self-funded and independent, but nonetheless have a significant economic impact on the many who rely on our work. My fellow NITO co-founders and members are calling on the independent human spirit that all like-minded self-starters can get behind. We are focused on government support and reform during this economic crisis, while building an environment where entertainment entrepreneurs can discuss their common goals and stand together in unity.”
Among the artists on Madison House’s roster are 10,000 Maniacs, The Alternate Routes, Matt Andersen, Brooke Annibale, Chris Barron, Carbon Leaf, Jesse Cook, Laura Cortese & The Dance Cards, Alan Doyle, The East Pointers, Eddie From Ohio, Dom Flemons, Freddy & Francine, Katie Herzig, Lucy Kaplansky, Stephen Kellogg, Terra Lightfoot, Ryan Montbleau, Willie Nile, Glen Phillips, Steve Poltz, Willy Porter, Rainbow Girls, Rising Appalachia, Richard Shindell, and Vienna Teng.
Talent agents who represent artists and negotiate the live performance aspect of their careers are NITO’s primary focus. However, the organization “welcomes a broader coalition of the live music ecosystem beyond independent talent agencies — including U.S.-based small businesses and majority owner-operated independent management companies,’ according to its news release. U.S.-based artists, crew, and others engaged in live touring also are welcome to join as non-dues-paying associate members.
“NITO stands with the artists and all of those who make up the world of live performances,” says Frank Riley, founder of High Road Touring. “It’s a fully integrated world, that is reliant on and supportive of one another, as no one can productively and successfully navigate this environment on their own. When all things come together in the best way, these shows and this music bring joy and happiness in an otherwise troublesome and dangerous world.”
High Road Touring books such artists as Alabama Shakes, Sam Amidon, Joan Baez, Larry Campbell & Teresa Williams, Hayes Carll, Cowboy Junkies, The Deep Dark Woods, Jerry Douglas, The Earls of Leicester, Tommy Emmanuel, Jay Farrar, Mary Gauthier, Patty Griffin, The Handsome Family, Emmylou Harris, Joe Henry, Indigo Girls, Pokey LaFarge, The Low Anthem, Aimee Mann, James McMurtry, Tift Merritt, Michaela Anne, Buddy Miller, Parker Millsap, John Moreland, Shawn Mullins, Graham Nash, Over The Rhine, Nathaniel Rateliff, Shovels & Rope, They Might Be Giants, Richard Thompson, Jeff Tweedy, Suzanne Vega, Violent Femmes, Wilco, Lucinda Williams, and George Winston.
“Artists were among the first to suffer from the results of the pandemic and will be among the last to recover,” maintains Harvey Mason, Jr., chairman and interim president/CEO of The Recording Academy. “As citizens turn to music during these troubled times, it demonstrates that music makers must survive and thrive. We look forward to working with NITO as partners in improving the lives of artists.”
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