SWRFA Conference Returns to Austin, Sept. 21-25, 2022

For the first time in three years, Southwest Regional Folk Alliance (SWRFA) will hold an in-person annual conference in Austin, Texas. Set for Wednesday, September 21-Sunday, September 25, 2022, its 23rd annual conference will feature official and in-room showcases; communal meals; panel discussions, seminars and workshops addressing many facets of the music business; a film screening; mentoring sessions; a DJ reception; an exhibit area, and lots of networking opportunities. AcousticMusicScene.com will host song swaps and a Midnight Hoot on Saturday overnight.

“Gathering in person after two years of making connections though our online events is going to be so lovely,” said Dalis Allen, SWRFA’s executive director and longtime conference coordinator. “Everyone is so excited! We have many new folks attending – joining our team of folks that have continued to make our SWRFA conference the welcoming event that it is.”

Prior to the official start of the conference on Thursday, folks will converge on Austin’s NeWorlDeli on Wednesday night for a party and meet & greet during which many registered artists will e afforded an opportunity to perform a song. Similarly, there will be an open mic during a pool party at the Holiday Inn-Midtown, the conference’s host hotel, on Thursday night, along with a meal courtesy of Berkalin Records. Prior to the pool party, there will be several panels during the mid-late afternoon.

Performing Artists Will Have Lots of Opportunities to Showcase Their Talents; Official Showcases are Open to the Public on Friday and Saturday Nights

Eight juried official showcases are slated on Friday night, September 23 and another eight on Saturday night, September 24. The showcasing artists are listed below in order of performance (subject to change if needed). Sept. 23: Jean Rohe, David Starr, Karyn Oliver, Noah Zacharin, Diedre McCalla, Grace Morrison, Javier Jara, and Violet Bell. Sept. 24: Vanessa Lively, Erin Ivey, George Ensle, Shanna in a Dress, Abigail Lapell, Catherine Miles & Jay Mafale, Natalie Price, and Justin Farren. The Official Showcases – to be emceed by veteran folk DJ Rich Warren — will be held in the hotel’s ballroom. Unlike the rest of the conference, the official showcases, which run from 7:30-10 p.m., are open to the public for a $15 cover each night. In addition, singer-songwriter Ken Gaines emcees an Alternates Official Showcase featuring Alicia Stockman, Beth//James, Ryan Biter, Leeann Atherton, Jason Erie, and Wild Ponies that will take place in another room at the hotel following the Thursday night pool party.

A number of unplugged in-room showcases will follow the Official Showcases on Friday and Saturday overnight from 10:30 p.m. to 2 a.m. AcousticMusicScene.com’s in-room showcase on Saturday overnight will feature a Midnight Hoot preceded by several song swaps. Although the online publication for the folk, roots and singer-songwriter communities has hosted showcases at Northeast Regional Folk Alliance (NERFA) and Southeast Regional Folk Alliance (SERFA) conferences for many years, this marks the first time it is doing so during a SWRFA conference. A popular annual event at NERFA conferences since 2007, the AcousticMusicScene.com Midnight Hoot at the SWRFA conference will feature two-dozen artists/acts — each performing one song between midnight and 2 a.m. A house band is available to accompany any artists on request.

Here’s the AcousticMusicScene.com showcase schedule:

10:30 Song Swap: Catherine Miles & Jay Mafale, Shanna in a Dress

11:00 Song Swap: George Ensle, Tim Grimm

11:30 Texas Troubadours: Brian Kalinec, Randy Palmer, Joel White

12:00 AcousticMusicScene.com Midnight Hoot – Part 1
(One song per artist/act; order subject to change.)

Taylor Pie, Nancy K. Dillon, Michael Henchman, Libby Koch, Ken Gaines, Karyn Oliver, Jake Farr, Grace Morrison, Sarah Pierce, Kacey & Jenna, Roxi Copland, Erin Ivey

House Band: Merel Bregante (percussion), John Inman and Brian Kalinec (guitars)

1:00 AcousticMusicScene.com Midnight Hoot – Part 2
(One song per artist/act; order subject to change.)

Ryan Biter, Deidre McCalla, Carl Solomon, Carla Ulbrich, Vanessa Lively & Ben Bedford, Claudia Gibson, Alicia Stockman, Natalie Price, Carolyn Shulman, Dan Weber, Lynn McCracken

House Band: Merel Bregante (percussion), John Inman and Brian Kalinec (guitars)

The conference wraps up with an extended Sunday brunch during which songwriters who drew a random song assignment/topic upon picking up their credentials at the outset of the conference, will share the songs that they wrote over the weekend. “Getting to listen to the songs written during the conference from a prompt is still one of my very favorite things I do all year,” said Allen. Many artists and other conference attendees share her sentiments and have made the song-sharing event a longtime conference highlight.

SWRFA (swfolkalliance.org) is a regional affiliate of Folk Alliance International, a nonprofit organization that aims to serve, strengthen and engage the global folk music community through preservation, presentation and promotion. SWRFA includes the southwestern United States and Mexico.

Editor’s Note: Besides hosting a late-night song swaps and a midnight hoot during the SWRFA conference, I will assist PuffBunny Records (an indie label for which I provide PR counsel and services) with its in-room showcase and Taylor Pie with a Q & A following the screening of Nobody Famous, an award-winning documentary about her and the 1960s folk-pop trio Pozo Seco Singers of which she was the lead singer and a founding member (along with Don Williams and Lofton Kline). I also will take part in a panel discussion on showcasing and offer some mentoring sessions on various PR, social media and strategic communications topics. I am a board member of Folk Alliance International and NERFA.