More than 400 performing artists, presenters, promoters, managers, agents, and others actively engaged in contemporary and traditional folk music will converge on Asbury Park, New Jersey, November 10-13, 2022 for the annual Northeast Regional Folk Alliance (NERFA) Conference, while more will enjoy the event virtually.
NERFA (nerfa.org) is one of five North American regional affiliates of Folk Alliance International, a nonprofit organization that aims to serve, strengthen and engage the global folk music community through preservation, presentation and promotion — and the only one to host its annual conference both in-person and online this year. Southwest Regional Folk Alliance (SWRFA) and Folk Alliance Region Midwest (FARM) held in-person conferences in September and October, respectively, while Southeast Regional Folk Alliance (SERFA) held its 2022 conference in the spring and Folk Alliance Region-West opted not to host one this year.
As in years past, the NERFA conference will feature several jam-packed days and nights of music showcases, song swaps and jam sessions; open mics; one-on-one mentoring and peer group sessions; an exhibit hall; keynote speakers, awards; a community meeting; an open-sing; and lots of informal conversation and networking. The conference is designed to help attendees forge connections and build community, while also providing learning and performance opportunities that can help enhance their professional and personal lives.
Unlike previous NERFA conferences, all of the events will not take place in one location. While the Berkeley Oceanfront Hotel will be home to much of the in-person conference, Formal Showcases will be held at The Stone Pony — a venerable music club located just a few minutes away from it. NERFA Awards will also be presented there, as will two of the conference’s three nightly keynote addresses.
Artists Showcase Their Talents at The Stone Pony, the Host Hotel and Online
The juried formal showcases are considered the premiere performance opportunity during the conference. From among hundreds of submissions, 20 artists/acts were chosen to perform in-person at The Stone Pony, while another 20 were awarded virtual showcase opportunities. All will be streamed online for virtual ticket holders, while Saturday’s in-person formal showcases also are open to the public for $15 plus a service fee in advance via nerfaconference.org/tickets/ or $20 at the venue.
Slated to perform in-person on Friday night, Nov. 11, between 6-10:10 p.m., are Abbie Gardner, Abigail Lapell, Bethlehem & Sad Patrick, Corner House, Grace Morrison, Le Diable a Cinq, Les Rats d’Swampe, Miss Emily, Quote The Raven, and Rachael Kilgour. Singer-Songwriter Jean Rohe, a winner in his year’s prestigious Kerrville New Folk Competition, also will deliver a keynote address that night. Saturday night’s artist lineup (in order of appearance) includes The Rough & Tumble, Rees Shad & The Conversations, Rod Abernethy, Jess Klein, Kemp Harris/Adam O, The Sea The Sea, Billy Woodward, Aaron Nathans & Michael G. Ronstadt, Lynne Hanson, and Jonathan Byrd. David Amram — a noted composer, conductor, improvisational lyricist, author, multi-instrumentalist, and recipient of lifetime achievement awards from FAI and NERFA — will deliver a keynote address that evening.Virtual formal showcasing performers – each of whom submitted a pre-recorded live video – include Deidre McCalla, Emily Drinker, Genevieve Racette, Greg Greenway, ilyAIMY, Joshua Garcia, Justin Farren, Kray Van Kirk, Larry & Joe, Madison Violet, Natalie Price, Palmyra, Peter Calo, Rachael Sage, Rupert Wates, Sam Robbins, Shanna in a Dress, Taylor Abrahamse, and Travis Knapp. In addition to being screened online, all 20 virtual formal showcases will be presented on-site via a theater-sized video wall in the exhibit hall that will be open from 10 a.m. to 4 p.m. on both Friday and Saturday.
Conference attendees will also have the opportunity to enjoy a Saturday afternoon showcase presented by Folk Music Ontario and the opening night’s Suzi Wollenberg Folk DJ Showcase that will feature short performances by seven artists/acts selected by folk DJs, along with a keynote address by Sarah Craig, executive director of Caffe Lena in Saratoga Springs, NY — America’s longest continuously operating folk club. Following the juried and folk DJ showcases each evening, a number of private showcases curated by conference attendees will be held in various hotel rooms from 10 p.m. through the early morning hours on Thursday-Saturday overnight. Some hosts may also livestream their in-person showcases, while others are hosting virtual showcases.
Panel Discussions and Workshops Explore a Variety of Topics
The conference’s programming committee has created a streamlined array of 60-90 minute panel discussions and workshops. These include “Artists & Presenters: Safe Expectations & Boundaries,” “Blurring the Boarder: Do’s, Don’ts and Musts to Ensure a Successful Crossing,” “Bringing Your Venue Online,” “Coming Back from Quarantine – House Concert Edition,” “A Crash Course in Cutting the Cord & Becoming a Full-Time Musician,” “The Current State of Marketing Yourself,” “Defining Success in Your Career,” “Editing Videos for Fun and Profit,” “Export Ready – Preparing Yourself for a New Marketplace,” “How to Return from the Pandemic Stronger,” “How to Seize Financial Opportunities,” “The Ins & Outs of Co-writing,” “Keep the Story Going (The Lifecycle of a Song),” “Lifecycle of Record Production & Release,” “The Reality of Touring for Working Artists,” and “Recording Remotely.”
David Amram (“the renaissance man of American music”) and Vance Gilbert (a veteran touring singer-songwriter and past keynote speaker) will conduct performance critique sessions, while Jean Rohe and acclaimed singer-songwriter Dar Williams present songwriting workshops. Ron Olesko (a veteran folk DJ and the creator & curator of Folk Music Notebook) moderates a Wisdom of the Elders panel discussion featuring Kari Estrin (a radio promoter and artist development & career consultant), Mitch Greenhiill (a musician, composer, producer, and president of the music agency FLiArtists) and Biff Kennedy (an artist manager and radio promoter).
Virtual Tickets Enabling Online Access to the Conference for 30 or 365 Days are Still Available for Purchase
Virtual tickets that afford you online access to all official virtual conference programming (including live-streamed panel discussions and workshops, formal showcases and keynotes, as well as virtual private showcases) for 30/365 days following the conference are available for $35/$50 plus service fees at nerfaconference.org/tickets/.
Editor’s Note: A past president of NERFA, I am beginning my sixth three-year term on its board of directors this month, while also completing my third and final term as an elected board member of Folk Alliance International. Although AcousticMusicScene.com has hosted showcases at NERFA conferences since 2007, I am taking a break from doing so this year. I will, however, be offering some one-on-one mentoring sessions on artist bios and one-sheets, electronic press and presenters kits (EPKs), performers and presenters partnering on promotion, and other public relations and strategic communications topics.
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