Personal Referrals, Social Networking Are Key in Arts Marketing
Where is arts marketing going, and how can the presenting field lead the way? That question and more were addressed during one of the numerous informative super sessions and burning issues forums held during the 51st Annual Members Conference of the Association of Performing Arts Presenters that took place in New York City, Jan. 11-15. The session was directed primarily towards toward those who market larger performing arts and cultural centers, many associated with colleges and universities. However, much of the presentation is pertinent for those promoting smaller venues and coffeehouses, house concerts, folk music societies and festivals – including the notion that personal referrals and social networking are key to building audiences. [To read the entire article, click on the headline].
Singer-Songwriter John Stewart, best known for his seven-year stint with the Kingston Trio and for penning the hit song “Daydream Believer," has died at the age of 68.