The official showcases take place Thursday-Saturday evenings from 7- 10:15 p.m., with each artist/act performing a 15-minute set. In addition, the conference will include late-night guerilla showcases hosted by AcousticMusicScene.com and others from 10:40 p.m. to 2 a.m.
Also on the agenda are daytime informational seminars and workshops, a Wisdom of the Elders session, one-on-one and group mentoring sessions, the SERFA Awards, an exhibit hall, and plenty of opportunities to learn, share and network –- including during built-in afternoon breaks in the programming.
SERFA is a regional affiliate of Folk Alliance International (www.folk.org), a nonprofit organization that aims to serve, strengthen and engage the global folk music community through preservation, presentation and promotion.
SERFA (https://www.serfa.org) exists to promote, develop and celebrate the diverse heritage of roots and indigenous music, dance, storytelling and related arts in the southeastern United States. Its annual conference is a primary means of doing that. Its move to Chattanooga this year, following consecutive years at the Montreat Conference Center, a beautiful and tranquil spot nestled in the Blue Ridge Mountains of western North Carolina, was necessitated by a growing number of attendees.
“We will miss Montreat, but we outgrew the lovely setting,” noted Don Baker, president of SERFA’s board of directors. “We are very excited to be in the vibrant city of Chattanooga, where we have been welcomed with open arms.” Citing the board’s desire for SERFA to broaden its horizons and be more inclusive, Baker expressed pleasure with the cultural and racial diversity of its new conference home.
Apart from an opening reception at the Songbirds Guitar Museum on Wednesday evening, May 15, all of the conference activities will take place on one level of The Chattanoogan hotel.
Ellis Paul to Deliver Keynote Address
Since his emergence on the Boston music scene in 1990, Ellis Paul has earned accolades, awards, and a large fan base in recognition of his well-crafted songs, his high-energy stage presence, and his distinctive voice. As Kristian Bush, of the duo Sugarland, has said: “Ellis has a voice that is so powerful you know who it is the second he comes through your radio.”Ellis Paul has played more than 5,000 shows – gracing stages at the Newport Folk Festival, Carnegie Hall, and clubs and coffeehouses the world-over. A prolific songwriter, he’s penned more than 500 songs. “His songs are literate, provocative and urbanely romantic.” (Scott Alarik, The Boston Globe). He’s recorded and released 20 albums, while his music has also been featured in a number of Hollywood film soundtracks – including several by the Farrelly Brothers – as well as commercials, documentaries and TV shows.
“Despite his success and sense of history, Mr. Paul remains an artist with his eye on the future and an interest in discovering the transformative potential in his music.” – The New York Times
SERFA Awards to be Presented
Two couples and two individuals will be recognized for their extraordinary contributions to folk music as well as the Southeast region during the conference. They are Norman and Nancy Blake, Eileen Carson and Mark Schatz, the late Fletcher Bright, and J.T. Gray.Separately and together, Norman and Nancy Blake have created some 40 albums. They began recording together in 1974 – although Norman had already played on recordings by such notable artists as Bob Dylan, Johnny Cash and John Hartford by that time. The Blakes’ musical experiences together and separately have encompassed 1950s bluegrass, classical music, session work in Nashville, he Aeroplane Band, and very traditional southern music.
A co-founder of the Fiddle Puppets (1979 — which developed into/was transformed into Footworks Percussive Dance Ensemble 15 years later – Eileen Carson has been a pioneer in bringing percussive dance to performing arts sages, folk festivals, and the general public. Mark Schatz has played bass with such notable artists as John Hartford, Claire Lynch, Tim O’Brien, and Tony Rice as well as he bands Nickel Creek and Spectrum.
Fletcher Bright, who died in 2017 at age 86, was part of the Dismembered Tennesseans band for 70 years and hosted legendary jam sessions. He also led the Three Sisters Festival.
J.T. Gray has owned the Station Inn, Nashville’s preeminent bluegrass club, since 1981. Besides being responsible for a 165-seat venue, he is a bassist and previously toured with Jimmy Martin.
Workshops and Panel Discussions Organized by Tracks
More than 40 workshops and special events during the conference will be organized by tracks: Activism, Business, Media, Performing and Recording, Presenting, Roots and Sources, Songwriting, and Special Events. Workshops and panel discussions will delve into such topics as Americana Blues and the Africa-American Folkloric Tradition, The Art of Co-Writing, Claw hammer Banjo, Elements of a Compelling Interview, Fair Trade Music, Folk Music and Social Responsibility, House Concert Roundtable, How to be a Storyteller in Song, How Not to Think Like a Guitarist and Still be One, How Presenters Choose Artists, Reinterpreting the Music of Charlie Poole, 300+ Years of Banjo, Vocal Technique for the Touring Musician, and Women’s Empowerment in the Folk Music World. Also slated are a Community Sing, peer group meetings, Yoga, and a Women’s Song Circle.
A Wisdom of the Elders session — to be moderated by Art Menius, SERFA’s executive director — will feature Norman and Nancy Blake (described above) and music industry veteran David Wilkes. Among other things, Wilkes was active in New York’s folk scene for six decades, managed the iconic The Bitter End in NYC’s Greenwich Village, was a music publisher, and served as vice president of A&R for the influential folk label Vanguard Records and as manager or co-manager for such artists as Emmylou Harris, Richie Havens, Tom Paxton, Jerry Jeff Walker, and Josh White, Jr. He also owned the Coffee House Circuit — which booked Havens, Harry Chapin, Jim Croce, and John Denver. Still active as a manager and agent, Wilkes also is the U.S. representative for the Canadian folk-world music group Sultans of String.
Besides the workshops and panel discussions, there will be one-on-one mentoring sessions, yoga, an exhibit hall, communal meals, and, of course, a lot of music. Grady Ormsby of Down East Folk Arts will host several open mics.
Official and Guerilla Showcases Abound
Slated to present official showcases on Thursday, May 16, are (in order of appearance) Crossing the Caney, Andy Cohen, Rod Abernethy, Grace Morison, Wolf and Clover, Antonio Andrade, Boomtown Trio, Karyn Oliver, and Resonant Rogues. Friday’s official showcase lineup features David Davis and the Warrior River Boys, Carolann Solebello, Frank and Allie Lee, Belle Plaine, Grant Peeples, Amy Speace, Twin Kennedy, Wyatt Easterling, and Ben Van Winkle. Saturday’s showcase artists include After Jack, Nancy Beaudette, Nicholas Edward Williams, Deidra McCalla, The Currys, Cary Morin, Flint & Feather, Eric Brace Peter Cooper and Thomm Jutz, and Ginger Cowgirl.
Here’s a link to listen to a sampler featuring 23 of the official showcase artists/acts: https://noisetrade.com/serfaartists/serfa-showcase-artists-2019
Following the official showcases (as well as on Wednesday overnight), late-night guerilla showcases will take place in various rooms for several hours. AcousticMusicScene.com, which has had a presence at the SERFA Conference for the past eight years, will host late-night showcases on Thursday, May 16, overnight. These will primarily take the form of song swaps.
Here’s the AcousticMusicScene.com showcase schedule:
10:40: Antonio Andrade
11:00: Todd Hoke and Jeff Talmadge
11:30: O Canada: Nancy Beaudette, Flint & Feather and Twin Kennedy
12:00: Women of Note: Deidre McCalla, Kate Mills and Grace Morrison
12:30: Guys of Note: Wyatt Easterling, Brian Ashley Jones and Dennis Warner
1:00: Songswarm: Nancy Dillon, Ruby Lovett, Taylor Pie
1:30: Long Island Sounds: Joe Iadanza and Hank Stone
Here’s a link to view a couple of Ruby Lovett videos — including a recent one for her song, “A Father’s Love,” that appears on her new album entitled It’s A Hard Life. Taylor Pie accompanies her, while AcousticMusicScene.com‘s Michael Kornfeld and singer-songwriter Nancy Dillon also can be seen at the bonfire: https://www.rubylovett.com/videos.
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Editor’s Note: In addition to hosting AcousticMusicScene.com showcases, I will moderate and participate in a panel discussion entitled Recording Promotion Demystified. I will also again be a mentor offering advice and counsel on various aspects of public relations and strategic communications. An elected board member of Folk Alliance International, I also serve as board president for the Northeast Regional Folk Alliance (NERFA). I have been an active participant at SERFA conferences since 2011.
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